The way people have begun betting has changed and reflected how mobile phones and applications have revolutionized gambling.

Fremont, CA: For security, casinos use anything from facial recognition to RFID chips in their poker chips, and some technologies are used in the same way that any modern hotel or resort would. Thanks to NFC door locks, mobile apps for customer service and check-in allow guests to proceed immediately to their room, where they may regulate the temperature and lighting, request room service, or book concert tickets. IP phones in the room can automatically offer different services to different guests; for example, high rollers may be able to summon a dedicated concierge using the same quick-dial button that ordinarily rings housekeeping.

The monitoring isn't simply for security or operations, though casinos are very good at both. Facial recognition detects notable visitors as well as familiar card counters. RFID in chips not only prevents theft and counterfeiting but also allows the casinos to see how much money is on the tables and how the flow of bets looks. Instrumented slot machines notify them when they need to be emptied or refilled with coins. Tracking systems assist casinos in determining how frequently players win.

As an extreme type of CRM, the gambling business has truly pioneered data modeling and predictive analytics. It doesn't stop with enticing visitors to download the geo-fenced casino app to their phone, which you can then use to send them a text message or push notification with a special offer. It also means casinos can learn more about their preferences and keep track of their playing history and then share that knowledge with nearby staff so they can provide the finest customer service possible.

Creating a model that allows casinos to identify which gamblers are on the cusp of losing their wager might make them money, but it would also mean losing them as a customer. When there is a risk that they will walk away and never return, casinos should intervene and manage the connection in real-time.

Player tracking systems capture every detail about every bet, including the amount wagered, the odds, and the length of time the player has been at the table. Casinos use data modeling to construct player profiles that assist them in assessing and managing the risks associated with each player. Typically, casino managers want to keep customers on the casino floor, so handing over a drink or even compensating their hotel room keeps them happy. However, it is also critical to understand that taking them away from the table for a break is the best approach to keep them as a customer.